FRERE International is a new luxury menswear brand created by the namesake Creative director and designer Davidson Petite-Frere and CEO Francois Kress. This first flagship on Wooster Street between Prince and Houston in Soho was launched in November 2024.

From the first site visit and initial meeting with Davidson and Francois, through conceptual design, documents and construction, store was opened in nine months. The store is on two levels, comprising 4,500 ft2. The ground floor has the main sales room and the made-to-measure room with a central bar and VIP fitting room and bathroom. The lower level house the stockroom and tailor workroom. Full scope of services for this client included all aspects of design, project and financial management, sourcing and purchasing to execute the new vision for the brand environment.

This project was my third collaboration with Francois Kress, who hired me to work with the Olsen twins luxury brand THE ROW, and then also at STUART WEITZMAN, the luxury footwear brand.